Atomic announced its role as the exclusive ski partner for the 2025 FIS Alpine World Ski Championships in Saalbach, Austria. The event coincides with a special milestone for the brand: Atomic’s 70th anniversary in 2025.
The 48th Alpine World Ski Championships will be held in Saalbach from February 4th to 16th, 2025. After the Olympic Winter Games, this is the most important event in the world of skiing. The Alpine World Ski Championships bring together in one place the best skiers in all disciplines, male and female, for two weeks.
It will be the 10th time Austria hosts the FIS Alpine World Ski Championships, including those that were shared with the Olympic Winter Games.
As a brand rooted in the heart of the Alps, Atomic’s legacy has been defined by a passion for connecting skiers to the mountains through exceptional product experiences. Since 1955, Atomic has pushed the boundaries of ski innovation, crafting world-class equipment for all levels—from beginners to World Champions.
With Saalbach just a stone’s throw from Atomic headquarters in Altenmarkt, this partnership feels for the brand like a homecoming. Wolfgang Mayrhofer, Atomic Brand President, shares his excitement: “Partnering with the Saalbach 2025 Alpine World Championships is a tremendous honor. This event is the perfect stage to celebrate our 70 years of dedication to skiing. We’re committed to driving the sport forward through quality, innovation, and sustainable performance.”
As Atomic enters its seventh decade, the brand remains focused on shaping the future of skiing. Atomic involvement in the Saalbach 2025 Alpine World Ski Championships is just one example of Atomic ongoing mission to support the sport at all levels, empowering skiers with the tools they need to achieve their goals.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners, and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 1000 people and has more than 65 years of experience in the skiing industry while selling products in 49 countries. Through its passion for skiing with leading quality and technological innovations, the brand strives to drive skiing forward. ATOMIC is an Amer Sports brand.
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